How is crowdsourcing changing the way that companies approach creating content?
The way crowdsurfing is changing the way companies approach creating content is by communicating with people from various background that can come together for the greater good. We can see this in the article “The Rise of Crowdsurfing” by Gregg Segal where one women named Menashe decided to use preexisting images in stock to help with her project. “In October 2004, she ran across a stock photo collection by Mark Harmel, a freelance photographer living in Manhattan Beach, California. Harmel, whose wife is a doctor, specializes in images related to the health care industry.” Menashe used a freelancer which we see today being promoted such as the subway station to give others the opportunity to work for other companies at a more affordable price. The idea of freelancer is used a lot today due to the accessibility of technology and the high expenses of living. Many young adults fresh out of college tend to freelance to get money. Crowdsourcing helps with this because it gives many the opportunity to find work and helps smaller companies who don’t have much resources to hire people as well.
