How is crowdsourcing changing the way that companies approach creating content?
Crowdsourcing is obtaining information and data from a large crowd, usually from social media or the internet. Companies can crowdsource to see the latest trends and create products to fit those trends and sell. This is becoming easy and efficient to do, and helps companies get information faster. If people are going to post on platforms like Youtube and Instagram, then companies want to take advantage of that open material to gain an insight on what their audience thinks and wants. This can increase as more people create more content in today’s digital age. More content is more data for these companies, and people are giving them this for free by simply posting. You can learn almost anything online through readings or visual tutorials, and as helpful to the viewer this is also helpful for companies and politicians even. Anyone can access this information and use it for whatever intent they may have. This can both be beneficial and harmful if not used correctly.
