Wired.com says, “…It seems like every day there are new products and services being launched that are leveraging the power of the crowd to do something…”, and I think there’s something to be said about the way crowdsourcing is used in social media through influencer and celebrity culture. Oftentimes the people with the biggest platforms and the most followers are really just ordinary people with no real gifts or exceptional talents, so its also often that we see these same celebrities and influencers practice crowdsourcing for their own benefit. For instance when ‘Megan thee Stallion’ and ‘Doja Cat’ both used fan created dances in the music videos of their corresponding songs, or when ‘Lil Nas X’ reached out to fans via twitter and Instagram to find artists who could create the coverart of his upcoming release. This type of crowdsourcing uses two-way asymmetrical communication between the influncer/celebrity and their fans to get feedback from.
Sep 23 2020
