Reading Reflection:
In relation to Network Theory, the web in an incredibly rich source of networks, information, user-generated data and much more. According to Tim Berners-Lee, the creator of the “World Wide Web”, the web is immensely significant when it comes to the creating connections and relationships between sets of data known as “linked data”. Emphasizing his phrase of, “Raw Data Now”, he explains that if all data was to become accessible to the public, real and true data from the government and different enterprises, then the amount of knowledge available to the public would be infinite. And even more so, that useful links could be created between different sets of data. For instance, if a person states online that they are from a certain city in Spain, a data link would be created between that person and Spain. From clicking on that person, a different user would also be able to find more data on Spain, the specific town they’re from, the history of that town and so on. On the word of Fred Vogelstein, and his article entitled, “The Great Wall of Facebook”, Facebook also intends to do something similar with personal user data which they have coined the “social graph”. This basically means that Facebook wishes to and is currently creating a way where they use people’s personal data to help the users find things or answers. If a user searches up the nearest foot doctor or cute clothing store, recommendations would be provided by their linked data, those they are friends with and admire online. “Facebook is an advanced communications network enabling myriad communication forms” (Vogelstein 2009) verses Google’s use of impersonal algorithms to find the answers to questions that users look up on a daily basis. Both Facebook and Google use a kind of “linked data” to create connections between users and their interests, but in different ways. Facebook’s invasive method for targeted advertising uses one’s personal data found on that social network itself and/or on the other 10,000 partners sites or apps. Though not discussed in the article, I also wonder if Facebook listens to us on a daily basis. After hearing a number of stories from friends and family that advertisements would pop up on their newsfeeds only after physically talking about an experience or product aloud. Google created their own version of “linked data” between user and content by a user’s search history and browsing activity. This may be less personal, but hey, Google is still an essential part of everyone’s daily life. Facebook and the ways they use data to provide better and more personal online interactions for their users is a great idea, but there is a fine line between efficient and just plain creepy.
Good Riddance Google and Facebook Experiment
“Our most powerful 21st-century technologies – robotics, genetic engineering, and nanotech – are threatening to make humans an endangered species” (Joy 2000). I started off with this quote because of how dependent we all are on technology alone. Yes, this dependence is a necessity in this day an age where the “all-knowing” internet, unlimited knowledge, and boundless entertainment are greatly sought after because they are miraculously efficient, and incredibly convenient. But how convenient is too convenient? After completing this experiment, I have come to the realization that I am unbelievably dependent on these two companies and their products. Facebook and Google are literally habits in my daily life and they were harder to break than I had imagined. After the first two days following the instruction (Thursday and Friday), I would begin browsing my phone for some sort of entertainment in my break times. The firsts were always Youtube and Instagram. Then I would remember and quickly exit the apps. In this time, I learnt that Tumblr was owned by Verizon, 9GAG and Pinterest independent companies and Netflix, a tool that requires great patience to find the good stuff (well, I kind of knew that last one already). Bing, a Microsoft product, taught me all of this, which quite honestly, resembles Google’s search engine almost entirely. At first, I found searching things up on Bing to be a bit tedious because on the Safari application, both used on my phone and laptop, when you search something in the website/browsing bar, it automatically takes you to a google results page. I would have to type “bing.com” into the browser every time and then look up one of the many random things or questions that come up on a daily basis. I would say I found it quite difficult at first because Facebook and Google products are habits that I didn’t even know I had. After a while of not using them, I kind of just got used to it. I found other things to do like finally tackle that sewing pile that’s been building up with my father’s records playing in the background. I wouldn’t say I found it stressful by the end because there are so many different companies out there that need the extra user-time where Google and Facebook do not. I also regained my love for the app 9GAG, so if any of you guys enjoy dark humor or any funny content in general, check it out.
Honorable mentions:
“Reading, explains Wolf, is not an instinctive skill for human beings. It’s not etched into our genes the way speech is. We have to teach our minds how to translate the symbolic characters we see into the language we understand. And the media or other technologies we use in learning and practicing the craft of reading play an important part in shaping the neural circuits inside our brains” (Carr 2008).
“Our writing equipment takes part in the forming of our thoughts” (Nietzsche 1882, Carr 2008).
German media scholar Friedrich A. Kittler about Nietzsche’s prose, “…changed from arguments to aphorisms, from thoughts to puns, from rhetoric to telegram style”(Kittler, Carr 2008).
I just wanted to add these three quotes because they didn’t really fit the theme of my reading reflection, but I found them really fascinating. The readings this week didn’t just remind me of how dependent we are on Google, Facebook and the web in general, but also made me question the long-term effects of internet and social network use. We may see it in our generation, though I think it’s safe to say the majority of us grew up without the technology that the generations that follow us have grown up with. Like… when I was a kid, I still played outside and didn’t get my first cellphone (pink Razor) until I got to highschool and that was normal. Technological advancements and the increased usage of them pose the questions: will more and more children and young adults of today think mechanically instead of humanly? And should this be a worry for the future?